City Sightseeing Italy: more than 100 red scenic buses, excursions, tours and tickets skip the line in 14 tourist destinations.

City Sightseeing Italy

About us

We are more than just a franchisee company; we are the heart and soul of the City Sightseeing brand in Italy, Bulgaria, and Switzerland. Since our first Hop-on Hop-off tour started in Florence in 2003, we have transformed the way people explore cities, making every journey an unforgettable experience.

Today, our iconic red double-decker buses travel through 11 beautiful Italian cities, offering travelers the freedom to discover the wonders of our land with the flexibility to hop on and off at their leisure. We are proud to bring beauty and history directly to your feet, making every tour a unique and exciting adventure.

11 Cities from Milan to Palermo

The Italian leader in the field of open double-decker busses

Since 2003, City Sightseeing Italy® has been painting our beautiful country with its unmistakable red buses. From Milan to Palermo, we traverse the entire nation, offering visitors the chance to discover the wonders of Italy's major cities.

Today, with about 100 buses crisscrossing the peninsula and a team of over 550 people - most of whom are extraordinary women - we are proud to create a unique and unparalleled tourist experience. Each journey on our buses is not just a tour, but an unforgettable adventure that tells the story, culture, and beauty of Italy.

We are proud to help our country shine, combining passion, dedication, and the welcoming smile of our staff. Every ride is an invitation to discover, dream, and be amazed by the wonders Italy has to offer.

A bit of history

Our roots

Our story begins in the heart of Italy, in a picturesque village in Tuscany. It was 1928 when Florindo Maddii traveled with the first minibuses, and since then, we have come a long way, filled with emotions and achievements.

Over the years, we have grown as a grand tourism company, evolving and adapting to the needs of our travelers.
Since 2003, with the introduction of the City Sightseeing® service in Italy, we have transformed the way our cities are explored, becoming today the national leader in Hop On Hop Off services.

2014 marked an important turning point: we wanted to offer our customers a 360° experience, and thus Sightseeing Experience was born. Initially focused on Italy, we are expanding day by day, aiming to let you discover new and fascinating destinations around the world.

Our journey continues, with the same passion and dedication that has accompanied us from the beginning, to offer you not just a tour, but an unforgettable adventure, full of discoveries and wonders.

The group and The property

4 generations of experience in the turism industry

The leader company is proudly owned 75% by the Maddii family and 25% by the Zani family.

We have been operating in the tourism sector for four generations, carrying forward a tradition of excellence and innovation.

Over the years, we have grown steadily, transforming from a coach rental company into a recognized leader in the Italian tourism sector.

We introduced the City Sightseeing service in Italy, revolutionizing the way our wonderful cities are explored. Additionally, we created our own Tour Operator, Sightseeing Experience, offering unique and engaging experiences for our customers.

But we did not stop there. With Shore Experience, we have developed tailor-made services for cruise passengers, ensuring unforgettable and customized excursions to meet every need.

We are proud of our journey and the milestones we have achieved, and we continue to work with passion and dedication to offer high-quality services that make every trip an extraordinary experience.

Have fun with City Sightseeing®

Choose the simplest and most captivating way to explore the wonderful Italian cities. Plan your trip comfortably from home, from your smartphone, or through the app while you're already on the go, immersing yourself in an adventure that will stay in your heart.

Let yourself be enchanted by Italy's most famous places by purchasing one of our iconic bus tours, designed to let you experience each destination with emotion and curiosity.

With City Sightseeing Italy, you can buy your tickets online or directly on board, thanks to a dedicated service on all our bus lines.

Start your dream journey now, with the certainty of experiencing an unforgettable adventure, full of surprises and wonders.